What's PLYGRND all about

With well over 20 years in the beauty and wellness industry, there’s one thing I’ve learned, it’s that the space can be overwhelming. Every day, there’s a new “must-have” ingredient, a new trend promising to change your life, and a never-ending stream of products claiming to be the one.

I wanted to create a space where we could cut through the noise and focus on what actually works. Not what’s trendy, not what’s hyped—just the good stuff.

That’s why I created PLYGRND.

A space for people who want curated, high-quality products that align with their values, lifestyle, and wellbeing—without spending hours researching or guessing which brands are honest.

Our Ethos

At PLYGRND, we believe in keeping things simple, honest, and sustainable. That means:

✔️ No overpromises. If it’s here, it’s because it works.
✔️ No endless scrolling. Just a carefully curated selection of products that make sense and deliver on their promise.
✔️ No greenwashing. We prioritize transparency and integrity in everything we stock.

Think of us as your trusted friend in wellness—the one who’s done the research, tested the products, and will always give it to you straight.

How We Curate our Product

We’re all about products with purpose thoughtfully made, honest, and aligned with our values. From genuine Australian-made wellness essentials to global finds we trust, every product is handpicked with care and integrity.

Wellness Collective

Anew way to experience wellness - curated collaborations for a truly rounded wellness journey

Lifestyle

Everyday essentials that support a balanced, healthy life whether it’s a moment of self-care, movement, or mindful living.From soft, breathable loungewear, comfy PJs, and little luxuries that turn your life into a haven of calm and comfort.

Clean Beauty

Simple, effective, and made with honest intention.

Why PLYGRND

Because wellness shouldn’t feel like a full-time job. You deserve straightforward, effective, and conscious choices without the guesswork.

So, welcome to PLYGRND where wellness begins

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